Design for Business East is an initiative of the Designers Network designed to promote and advocate the benefits of professional utilisation of design for Business in the East of England as well as encouraging collaboration with other design and creative groups across the region.
Effective design can make a key contribution to business success. Design should be an integral part of business strategy adding measurable value to the bottom line and creating a more sustainable business for the future, a view supported by research from the Design Council (Design in Britain 2004-5).
Design can manifest itself in a new identity, a website, new products, office layouts or exhibition stands. These are some of the visible end results, but designers ask the question, “How can design help you achieve your business objectives?”
The website has examples of how design has achieved measurable results for businesses, information about different designers and design disciplines available to you.
Designers can help with new product development, creating awareness, communicating effectively with your marketplace or improving the environment in offices, showrooms and reception areas.
45% of companies that don’t use design compete mainly on price. Where design is significant, only 21% have to compete on price.
Design can be used to improve competitiveness, differenti¬ate your business or turn your ideas into reality and achieve measurable returns.